Floridobos is an online platform dedicated to fitness and training programs created by Flori Doboș, the European fitness champion and internationally experienced trainer. The site offers a variety of cardio, HIIT, toning and mobility training programs, aimed at women who want to improve their health, strength and personal balance through structured and accessible sessions.
The first meeting with the Flori Dobos team was an inspiring and motivating experience, in which we discovered a community dedicated to real transformations through movement and discipline. We were impressed by the founder’s commitment to offering programs adapted to all levels, from beginner to advanced, and her desire to create an online space where results matter. This vision led us to create an online presence that reflects the energy, professionalism and continuous support that the team offers to its users.
The website is designed to support a clear and motivating experience, structuring programs by workout types and difficulty levels so that users can quickly identify what suits them. The design is modern and dynamic, with motivational images and easily accessible sections that encourage exploration and engagement. The UI is intuitive and streamlined for all types of devices, with visible CTAs for “See all programs” and logical navigation between categories, facilitating a natural transition from discovery to enrollment or purchase.
The Flori Dobos logo exudes strength and femininity through an athletic silhouette in a tightrope pose, symbolizing the perfect balance between flexibility and power. The neon yellow arch in the background adds visual energy, while the massive font and motivating slogan “It’s your time to be strong” convey professionalism and confidence. It’s a dynamic and memorable visual identity, ideal for a results-oriented personal training brand.
+(40) 745 270 642 
