BRU Coffee is a Romanian specialty coffee brand born from a genuine passion for fresh, healthy and properly roasted coffee. Founded in 2018, BRU has quickly evolved from a simple desire to one of the most appreciated coffee roasters in Romania, confirmed by the title of National Champions in Specialty Coffee Roasting.
The first meeting with the BRU team was warm and full of enthusiasm, marked by the story of the two Razvans and their shared passion for good coffee. I discovered a brand built on authenticity, hard work, and a desire to educate and bring people closer to specialty coffee. Their energy, combined with the recognition they have achieved at a national level, confirmed to us that their online presence must convey exactly this spirit: passion, trust, and a closeness to the community.
The website was designed as a natural extension of the BRU universe, a digital space that combines the brand’s story with the functionality of a modern online shop. The structure is airy and intuitive, with an emphasis on storytelling, presenting the bakery, the available coffees and the physical locations. The UI is friendly and warm, with visual elements that support the idea of artisanal coffee and community, and the browsing experience is optimized for mobile and desktop, so that the user can easily discover the products, BRU guides and the story behind each coffee.