Xkids is an online store specializing in selling children’s smartwatches, fitness bracelets and GPS trackers. Xkids offers high-quality devices with functions such as calling, GPS location, parental control, SOS button and physical activity monitoring.
The first meeting with the Xkids team gave us a clear picture of how technology can be a trusted ally in the relationship between parents and children. We closely analyzed the smartwatches and their functions, being impressed by the quality and reliability of the products. We set out to present these products in a clear, attractive and easy-to-use way for online customers.
We created a modern online store, optimized for desktop, tablet and mobile, that highlights the features of the products and offers a simple and fast shopping experience. The store includes clear categories for children’s smartwatches, GPS trackers, promotional packages and gadgets, with full details about each product’s features, price and availability. The main objectives were: clarity, ease of navigation and presentation of the benefits of the products for parents and children.
The XKIDS logo exudes energy and confidence through a modern and minimalist design. The slanted font suggests the dynamism specific to state-of-the-art technology, while the line starting from the letter X symbolizes the stability and safety offered by your products. The choice of purple makes the perfect connection between the imaginative world of children and the refined style of adults, giving the store a strong, versatile and very memorable visual identity.