MURS Coffee Roastery is a specialty coffee roastery dedicated to quality, freshness and an authentic experience. The beans are carefully selected, artisan roasted and sustainably sourced, with each assortment offering complex and unique flavors. The online platform reflects the brand’s passion, clearly presenting the products, company values and the benefits of specialty coffee.
The platform was designed to meet the needs of retail and wholesale customers by clearly presenting products and assortments, highlighting the quality, freshness and sustainability of the coffee, facilitating quick ordering through visible CTAs such as View Products, Contact or Subscribe and providing easy access to information about the origin of the beans and the roasting process.
The site follows the intuitive structuring into relevant sections, the visual and dynamic presentation of the products and brand values, highlighting the key benefits of coffee such as superior quality, traceability, artisanal roasting and sustainability, creating a simple user journey that transforms visitors into customers and supports loyalty.
The MURS logo exudes elegance and minimalism, defined by a modern linear style. The central symbol encapsulates a stylized coffee cup with steam rising in a continuous line, suggesting the freshness and aroma of freshly roasted coffee.
The design is airy, using a thin and clean sans-serif font for the brand name, which conveys professionalism and refinement. The black and white contrast emphasizes a premium visual identity, suitable for a specialty coffee roastery that emphasizes simplicity and superior quality.
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