Corduroy is an iconic bar in the Fremont East Entertainment District, inspired by the rock ’n’ roll atmosphere of the ’70s, reinterpreted for a modern audience. The goal of the project was to create a digital presence that would convey the energy of the place, its nonconformist character and its strong visual identity, attracting both locals and visitors to Downtown Las Vegas.
Together with the Corduroy team, we decided that the website should focus on experience, not just information. The direction was one oriented towards emotion, lifestyle and social interaction, with an emphasis on music, interior design, cocktails and events. The central message: Corduroy is not just a bar, but a social hub with its own personality.
The website was designed as a digital extension of the venue’s atmosphere. The structure is simple and intuitive, focused on visual exploration, with sections dedicated to spaces, music, art and events. The emphasis was on strong images, fluid navigation and a relaxed tone, which encourages discovery and interaction.
The Corduroy visual identity combines vintage aesthetics with modern accents, reflecting the spirit of rock ’n’ roll and ’70s nostalgia. The color scheme, typography and visual materials support the idea of authenticity, cool and unpretentious.
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